I had the privilege of working at Moroch in Dallas, Texas as a creative intern during my spring semester of senior year. During my time at Moroch, every intern was tasked to complete a semester long project of our choosing, based on the skills we developed at the agency. With the help of my supervisor Laura Gross, we created DART Bike.
These bikes will be used for riders to get from the DART train and bus stations to their specific destination and back. Some existing stops don't get commuters close enough to their final destination, this is where DART Bike comes in. With the bikes, riders can get to their final destinations quickly and safely. The goal of this campaign is to show riders the seamless and safe experience of using DART’s new bicycles in tandem with its trains and buses.
*All created with guidance of Laura Gross, Associate Creative Director at Moroch
