As part of the internship program at TradeCraft, the summer interns were tasked to work together on forming a hypothetical campaign for their client SNIPSA. SNIPSA is a non-profit dog and cat rescue in San Antonio, Texas that specializes in finding forever homes for these animals, as well as providing proper medical attention to those in need.
Our primary campaign goal was to get 20 animals adopted during the month of August, with our secondary goals being to raise $1,000 during the month, and bring awareness to volunteer opportunities the organization offers. We created a poster, e-blast, Facebook and Instagram posts, and a hydration station pop-up in hopes of reaching these goals. We presented our research, campaign, and deliverables to the whole agency at the end of the summer. As a hypothetical campaign we were unable to execute any of it for the client, but we did gain valuable real world feedback from our coworkers after our presentation.
E-Blast
